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NEW: THE CERTOSA INITIATIVE DURING MILAN DESIGN WEEK Dutch founders show 10000m2 of design to the world

CERTOSA INITIATIVE, certosa, certosainitiative, milan design week, mdw, certosa, certosa initiative, launch of certosa initiative

Certosa District © Tornanti 

Beyond Space and Organisation in Design are excited to announce the launch of a new exhibition showcasing the forefront of design during Milan Design Week June 7-12: the Certosa Initiative. The Certosa Initiative will bring together the freshest emerging talents and the most respected global brands in a 10.000m2 post-industrial playground in the up-and-coming Certosa District with a simple brief: claim your stake and make!

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Remi Versteeg © Reinier van der Aart

Says Remi Versteeg, co-founder of Amsterdam architects Beyond Space: “With the Certosa Initiative, we’re adding a spectacular newcomer to the Milan Design Week line-up. It’s precisely what designers need right now. We never stopped making, but for too long, we were unable to show; to an audience, yes, but also to each other. We need to mix and mingle, thrive of that mutual exposure to fresh ideas.” 

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Margriet Vollenberg, founder of Organisation in Design and Art Director of the Certosa Initiative agrees: “It is crucial we keep seeing and showing new projects, especially in these turbulent times. After a two-year absence, Milan Design Week is back. I’m pleased we are once again in a position to offer a new opportunity to designers: with the Certosa Initiative, we create the space they so desperately need to unleash that energy.”

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Margriet Vollenberg © OiD

The Certosa District will play host to the newcomer event. In the northwest corner of the city of Milan, this neighbourhood is currently in the midst of a vibrant revival and a multi-dimensional regeneration project led by Italian real estate development company RealStep and global real estate firm Jamestown. After years of disuse, the once thriving industrial hub is now re-emerging as a centre of culture and innovation thanks to neighborhood-wide event programming that has recently seen the success of Milano Graphic Festival and will include further important events such as the Certosa Initiative. Fast-growing creative industries and innovation economy are contributing to the district’s revitalization and rise.

Says Versteeg: “To transform and regenerate a district, it takes a combination of living, of working, of green spaces, of culture, events… Certosa District already embodies that mix.”  Vollenberg adds: “Certosa already has that all-important momentum. We’re here to surf that wave as well as add to it.”

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Ventura Future © OiD

We welcome you to read much more about the Certosa Initiative here, including on how you can join or simply visit. The Certosa Initiative will also play host to a string of musical and social events. Be sure to check back regularly so you won’t miss out, we’d love to see you there!

Become exhibitor or sponsor

Are you interested in joining the Certosa Initiative as an exhibitor or do you want to become a sponsor?
Please apply via:

www.certosainitiative.com

Interview and media inquiries 

High-res images of the location for Certosa Initiative:

If you want to become a media partner or want more information please contact Anoek Hagenaars:

anoek@certosainitiative.com 
+31 (0) 6 16 60 45 77

 

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Certosa District Milano © Silvia Galliani
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International architects based out of Amsterdam with a penchant for delicate interiors and large scale transformations. Firm believers that architectural thinking applies well beyond matters of space, they combine creative entrepreneurship with unconventional ideas and intuitive design. Beyond Space mix buildings, spaces and objects, and in this case: people. To forge connections where there were none before.

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A twenty-year track record in staging curated exhibitions that forefront the latest in contemporary design. Makers of Ventura Projects, Organisation in Design has proved instrumental in breathing new life into rediscovered districts of Milan. Committed to advancing, helping and promoting design in every way possible, all over the world.

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The Certosa District community-focused urban regeneration project is led by RealStep –  an Italian real estate development company specialised in sustainable urban regeneration of former industrial sites, already known for catalysing the transformation of the Tortona area in Milan,  and Jamestown – a global, design-focused real estate investment and management company with a 38-year international track record and clear mission to transform spaces into innovation hubs and community centers.

Through culture as an extraordinary tool to regenerate city areas, Milan’s Certosa District melds its industrial heritage with its innovative future as a distinctly local neighbourhood with a global mindset. The multi-dimensional regeneration project includes new and reimagined office, retail, and open green spaces as well as neighbourhood-wide event programming. With proximity to the Politecnico di Milano, the neighbourhood is home to many university students and young families and is well connected to the city center through the Passante, several bus lines and bike routes.

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